Requirements

Must have

• At least 5 years of digital marketing experience, with a proven record running paid campaigns.
• Hands-on, in-depth experience with Meta Ads Manager and Google Ads, managing real monthly budgets.
• Strong SEO skills: technical, on-page, content and link building, with results you can show.
• Strong with GA4, Google Tag Manager and conversion tracking; confident reading data and acting on it.
• Proven record improving cost per acquisition and return on ad spend.
• Fluent English, spoken and written, with clear reporting and communication skills.
• Based in, or able to work in, Johor Bahru, on-site and full-time.

Good to have

• Experience with TikTok Ads, programmatic or affiliate channels.
• Experience in conversion rate optimisation and landing page testing.
• Looker Studio or other dashboard and reporting tools.
• Experience in fintech or a fast-moving digital platform business.

Description

Location: Johor Bahru, Malaysia · On-site · Full-time

We are looking for a Senior Digital Marketing Executive to own our paid, search and growth marketing from Johor Bahru. You will run Meta and Google campaigns, lead SEO, and make sure every ringgit spent is tracked and can be tied to results.

This is a senior, hands-on role for someone who is as comfortable in Ads Manager and Google Analytics as in a planning meeting. You work closely with Product, Design and Operations, with direct access to senior management and real ownership of the budget.

What you will do

• Own the digital marketing plan from strategy to results: set the targets, the budget split and the channel mix, and report back against them.
• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram) Ads and Google Ads (Search, Display, YouTube and Performance Max).
• Lead SEO: keyword research, on-page and technical fixes, content planning and link building, to grow organic traffic that converts.
• Own tracking and analytics: GA4, Google Tag Manager, Meta Pixel and Conversions API, so every campaign is measured correctly.
• Manage the monthly ad budget, and control cost per lead, cost per acquisition and return on ad spend.
• Run A/B tests on ads, creatives and landing pages, and keep improving conversion rate.
• Brief designers, video editors and copywriters, and approve creatives that perform, not just look good.
• Plan social, email and CRM campaigns that bring users back and keep them engaged.
• Use AI tools and automation to produce, test and report faster.
• Report weekly and monthly to management with clear findings, and coach junior marketers and agencies on best practice.

Your KPIs: cost per acquisition and return on ad spend; growth in qualified organic traffic; conversion rate and tracking accuracy.

Career path: grow into Marketing Manager or Head of Growth.